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In addition to the classification of the ElectronicCommerce with respect to the information society,potentials regarding the online trade business willbe elucidated. In the first chapters, generalpreconditions and enterprise foundation concepts areillustrated. Aspects like the Electronic Commerce,the strategy management process as well as theregulatory framework with focus on online tradestart-ups will be presented by explanations andexamples. In the main part, the term "Web 2.0" is defined aswell as its fragmentation into different approachesis shown. The components of these approaches are tobe used latterly as criteria for the analysis ofactual Electronic Commerce solutions. In a set oftests and analyses as well as a precedingclassification, nine systems are evaluated concerningtheir Web 2.0 functionalities. Aspects of theimplementation will be introduced by an examplesolution. Apart from the general settings and systemrequirements particularly different Web 2.0 extensionmeasures will be treated. A practical example of anElectronic Commerce start-up enterprise is finallypresented.