Andere Kunden interessierten sich auch für
![Raw Hides and Skins Marketing in Developing Countries]( "Raw Hides and Skins Marketing in Developing Countries")
Raw Hides and Skins Marketing in Developing Countries32,99 €![Application of Electronic Tourism in Developing Countries]( "Application of Electronic Tourism in Developing Countries")
Application of Electronic Tourism in Developing Countries32,99 €![DETERMINANTS OF MARKET LINKAGE IN DEVELOPING COUNTRIES]( "DETERMINANTS OF MARKET LINKAGE IN DEVELOPING COUNTRIES")
DETERMINANTS OF MARKET LINKAGE IN DEVELOPING COUNTRIES32,99 €![Adopting Sustainable Transportation in Developing Countries]( "Adopting Sustainable Transportation in Developing Countries")
Adopting Sustainable Transportation in Developing Countries32,99 €![E-Marketing in Developed and Developing Countries]( "E-Marketing in Developed and Developing Countries")
E-Marketing in Developed and Developing Countries198,99 €![Marketing in Developing Countries (RLE Marketing)]( "Marketing in Developing Countries (RLE Marketing)")
Marketing in Developing Countries (RLE Marketing)195,99 €![Consumer Attitude in Emerging and Developing Countries]( "Consumer Attitude in Emerging and Developing Countries")
Consumer Attitude in Emerging and Developing Countries67,99 €
The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketing) by Egyptian business enterprises, the different factors affecting the adoption of E- Marketing as well as the different forms, implementation levels and tools of E-Marketing used by these enterprises. It aims to test a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing in developing countries (Egypt). This work builds on previous research in the fields of E-marketing and adds to the relatively limited empirical research that has been conducted on E-Marketing in an Egyptian business context. In terms of contribution to knowledge, this book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by Egyptian business enterprises. It addresses some research gaps in the field, particularly in terms of the factors affecting E- Marketing adoption.