The growth of electronic media over past few decades is very rapid in Pakistan. The media can impact public opinion in a significant manner. In Pakistan the national integration and cohesion, is indeed a serious issue, which needs to be analyzed. The media's extraordinary growth can impact this problem. The media is being considered as a fourth pillar of the state. Electronic media plays an important role in our life. It has the power to speak boldly against wrong politicians. The media gives voices to the poor people. It's working as a mirror of the society.