Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of…mehr
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
Peter B. Orlik is director and professor in Central Michigan University's School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association's Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.
Inhaltsangabe
Chapter 1 The Essence of Criticism Chapter 2 Critical Functions Chapter 3 Criticism and the Communication Process Chapter 4 Knowledge Processing Chapter 5 Tonal and Talent Ingredients Chapter 6 Stage-Molding Ingredients Chapter 7 Business Gratifications Chapter 8 Audience Gratifications Chapter 9 Depiction Analysis Chapter 10 Structural Analysis Chapter 11 Probing Ethics and Values Chapter 12 Aesthetics and Art Chapter 13 The Logic of Aesthetic Form Chapter 14 Reality Programming Chapter 15 Composite Criticism Appendix A Specimen Scripts Appendix B Suggested Exercises