Electronic retail business in India: - Rao, Upendra
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The recent past has witnessed a tremendous transformation in Indian shopping trends and trade in toto. E-commerce has revolutionized the retail-world in a jiffy and the generations of entrepreneurs are awestruck with the way it is gathering momentum giving them a plethora of innovations and ideas to adopt and assimilate them in creating e-commerce ventures with various business and commercial models. The central focus of this research is to identify the current applications of E-Commerce in Indian retailing sector, hurdles, shortcomings and design & implement remedial steps to achieve the…mehr

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Produktbeschreibung
The recent past has witnessed a tremendous transformation in Indian shopping trends and trade in toto. E-commerce has revolutionized the retail-world in a jiffy and the generations of entrepreneurs are awestruck with the way it is gathering momentum giving them a plethora of innovations and ideas to adopt and assimilate them in creating e-commerce ventures with various business and commercial models. The central focus of this research is to identify the current applications of E-Commerce in Indian retailing sector, hurdles, shortcomings and design & implement remedial steps to achieve the effective operational success & growth and continuous improvements thereof. To meet the objective of the study the researcher developed a conceptual framework with various factors which influence the electronic retailing business India such as Organizational, Technological, E-Commerce Strategies, Consumer behavior factors. By considering the research findings and observations the researcher has provided several recommendations and suggestions to the consumers, retailers and government to enhance the e-tailing business in India.
Autorenporträt
Dr. B. Upendra Rao hails from Srikakulam, AP State, India, is an MBA,Ph.D having a vasst span of academic and corporate experience in the areas of management and research. He served as a technical and functional consultant in ERP in a Singapore based company. Currently he is associated with academic and project consultancy.