"Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may…mehr
"Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may swing from order and disorder, details and context, equilibrium and disruption, and familiarity and novelty. It will teach you how to create design that is as simple as possible - but not simpler"--
Preface Introduction The age of aesthetics Elegant decisions The art of simplicity Getting started 1. The Simplifying Machine Impressions Simple minds What do you see is what do you get? Understanding as pattern recognition The joy of guessing: ambiguity and emotions in understanding The role of aesthetic pleasure in understanding Too good to be true Creativity Lab: how the mind simplifies reality and compresses information 2. Beauty as Effective Complexity There is no recipe for creativity The hidden workflow of the creative process How does it feel? The roles of emotions in aesthetic experience When good is good enough? Beautify as effective complexity Strategies for effective complexity Conclusions: the necessity of art Creativity Lab: handling complexity in design Part One: Search for Unity Strategies 3. Subtract Details The art of concision The case for abstraction Subtracting the obvious, adding the meaningful Small talks The science of brevity Conclusions Creativity Lab: subtracting details from your design without loosing meaningful performance 4. Symmetry Blood, sweat, and tears: what goes up, can't go down The invention of the point of view: symmetry in art Managing symmetry: checks and balances The science of symmetry Conclusions Creativity Lab: how to handle symmetry and asymmetry in your design 5. The Power of Grouping A stroll down the memory lane The power of grouping in art: seeking as creating What is your product? The danger of cognitive inertia and the wonders of creative categorization The science of grouping Conclusions Creativity Lab: Effectively grouping information in your design 6. Split Lizards, infinite lawns, and the invention of the hypertext The devil is in the detail The ergonomics of simplicity: the NEST thermostat The science of split Conclusions Creativity Lab: how to design effective information layers and hierarchy Part Two: Push for Variety Strategies 7. The Power of the Center May the force be with you The power of the center in art: equilibrium as dynamic tension The power of obsession: how extreme focus can make your business thrive (or die) The science of split: the eye of the beholder Conclusion Creativity Lab: identifying attention-structuring centers in your design 8. Emphasize An umbrella on four wheels Emphasize in art Think different: emphasize in design and management The science of emphasizing Creativity Lab: how to make your design stand out by harnessing the power of emphasis 9. Remix Mission Impossible Metamorphosis or the Nature of Change What's your story? A chairman walks into a lab The science of remix Conclusions Creativity Lab: effectively reshuffling your design to search for novelty 10. Contrast and Balance Chess and balance Present, tense Lost in transition The science of contrast Conclusions: keep on moving Creativity Lab: How to creative effective visual weight dynamics 11. The Swinging Mind Black holes and supernovas: navigating the design continuum The critical role of granularity in design When good is good enough: the swinging mind Design as persuasion Creativity Lab: everyday exercises to cultivate a swinging mind Conclusion Index
Preface Introduction The age of aesthetics Elegant decisions The art of simplicity Getting started 1. The Simplifying Machine Impressions Simple minds What do you see is what do you get? Understanding as pattern recognition The joy of guessing: ambiguity and emotions in understanding The role of aesthetic pleasure in understanding Too good to be true Creativity Lab: how the mind simplifies reality and compresses information 2. Beauty as Effective Complexity There is no recipe for creativity The hidden workflow of the creative process How does it feel? The roles of emotions in aesthetic experience When good is good enough? Beautify as effective complexity Strategies for effective complexity Conclusions: the necessity of art Creativity Lab: handling complexity in design Part One: Search for Unity Strategies 3. Subtract Details The art of concision The case for abstraction Subtracting the obvious, adding the meaningful Small talks The science of brevity Conclusions Creativity Lab: subtracting details from your design without loosing meaningful performance 4. Symmetry Blood, sweat, and tears: what goes up, can't go down The invention of the point of view: symmetry in art Managing symmetry: checks and balances The science of symmetry Conclusions Creativity Lab: how to handle symmetry and asymmetry in your design 5. The Power of Grouping A stroll down the memory lane The power of grouping in art: seeking as creating What is your product? The danger of cognitive inertia and the wonders of creative categorization The science of grouping Conclusions Creativity Lab: Effectively grouping information in your design 6. Split Lizards, infinite lawns, and the invention of the hypertext The devil is in the detail The ergonomics of simplicity: the NEST thermostat The science of split Conclusions Creativity Lab: how to design effective information layers and hierarchy Part Two: Push for Variety Strategies 7. The Power of the Center May the force be with you The power of the center in art: equilibrium as dynamic tension The power of obsession: how extreme focus can make your business thrive (or die) The science of split: the eye of the beholder Conclusion Creativity Lab: identifying attention-structuring centers in your design 8. Emphasize An umbrella on four wheels Emphasize in art Think different: emphasize in design and management The science of emphasizing Creativity Lab: how to make your design stand out by harnessing the power of emphasis 9. Remix Mission Impossible Metamorphosis or the Nature of Change What's your story? A chairman walks into a lab The science of remix Conclusions Creativity Lab: effectively reshuffling your design to search for novelty 10. Contrast and Balance Chess and balance Present, tense Lost in transition The science of contrast Conclusions: keep on moving Creativity Lab: How to creative effective visual weight dynamics 11. The Swinging Mind Black holes and supernovas: navigating the design continuum The critical role of granularity in design When good is good enough: the swinging mind Design as persuasion Creativity Lab: everyday exercises to cultivate a swinging mind Conclusion Index
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