This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging.
This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students. Jiab Wasserman is a former industrial engineer and bank executive, becoming a vice president at Bank of America. Since retiring, she has become a trail blazer in advocating for gender, ethnic, and immigrant equity in the workplace and in education. She has written about the financial world and financial practices for several years and continues to be a regular contributor on the subject.
Inhaltsangabe
Table of Contents Preface Chapter 1: Can Elementary Students Learn Economics and Media Literacy? Chapter 2: Marketing & Media: The Twin Pillars of American Society Chapter 3: Introduction to Basic Economics (The Objective Study of Choice) Chapter 4: Behavioral Economics (How we are "Nudged" While Making our Choices) Chapter 5: Coolness: The Super Nudge Chapter 6: Seeking Media Lit's Holy GRAIL (Consumer Demographics) Chapter 7: An Age-old Question (Age and Consumerism) Chapter 8: Child's Play or Child's Pay? (Children, Consumerism, and Media) Chapter 9: Media Literacy, Relativity, and Persuasion Chapter 10: Telling the Truth Glossary Bibliography About the Authors Index
Table of Contents Preface Chapter 1: Can Elementary Students Learn Economics and Media Literacy? Chapter 2: Marketing & Media: The Twin Pillars of American Society Chapter 3: Introduction to Basic Economics (The Objective Study of Choice) Chapter 4: Behavioral Economics (How we are "Nudged" While Making our Choices) Chapter 5: Coolness: The Super Nudge Chapter 6: Seeking Media Lit's Holy GRAIL (Consumer Demographics) Chapter 7: An Age-old Question (Age and Consumerism) Chapter 8: Child's Play or Child's Pay? (Children, Consumerism, and Media) Chapter 9: Media Literacy, Relativity, and Persuasion Chapter 10: Telling the Truth Glossary Bibliography About the Authors Index
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