E M Kolassa (Mick)

Elements of Pharmaceutical Pricing

• Gebundenes Buch

Produktbeschreibung

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 130
• Erscheinungstermin: 19. September 1997
• Englisch
• Abmessung: 225mm x 162mm x 15mm
• Gewicht: 399g
• ISBN-13: 9780789003331
• ISBN-10: 0789003333
• Artikelnr.: 22050673

Autorenporträt

E. M. (Mick) Kolassa

Inhaltsangabe

ContentsPreface
Pricing: The Forgotten "P"
The Growing Importance of Pharmaceutical Pricing
Prices
Politics
and Problems--A Pricing Philosophy
Pricing Flow and Terminology
Price Decision Making
The Role of Price in the Decision to Purchase
Prescribe
or Use Pharmaceuticals
The Pharmaceutical Pricing Research Process
The Value of a Pharmaceutical Product
Pharmaceutical Pricing at the Change of Millennia
Index