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Learn how to make data-driven research accessible to decision makers, policymakers, and the general public
Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.
An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implementmeaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute's Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions.
This valuable book teaches you how to:
_ Develop and apply data-driven and story-focused communication
_ Use the "Pyramid Philosophy" of rooting accessible, engaging communications products in sophisticated research.
_ Solve problems with your research by defining goals and recommending conclusions-based actions
_ Identify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs
_ Employ communication styles and strategies to get your work in the hands of people who can use it and act upon it.
Elevate the Debate: A Multi-layered Approach to Communicating Your Research is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research.
Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After reading this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.
An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implementmeaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute's Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions.
This valuable book teaches you how to:
_ Develop and apply data-driven and story-focused communication
_ Use the "Pyramid Philosophy" of rooting accessible, engaging communications products in sophisticated research.
_ Solve problems with your research by defining goals and recommending conclusions-based actions
_ Identify the researchers, organizations, funders, influencers, and policymakers who are most important to your goals and precisely target their information needs
_ Employ communication styles and strategies to get your work in the hands of people who can use it and act upon it.
Elevate the Debate: A Multi-layered Approach to Communicating Your Research is a must-have resource for academic researches, policy researchers, and all analysts of data-driven research.
"The Urban Institute team has written a concise, practical, must-read primer for all researchers and experts who seek to improve public policy."
--Anthony Williams, CEO of the Federal City Council and former mayor of Washington DC
"The Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st century techniques to communicate the results of those efforts."
--Douglas Holtz-Eakin, President of the American Action Forum and former director of the Congressional Budget Office
"This terrific book that takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience."
--Susan Dynarski, Professor at the University of Michigan
"Facts still matter. Now more than ever, we need experts--analysts, researchers and scholars--to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy."
--Don Baer, former Communications Director at the White House
"Schwabish and team are master communicators! And Elevate the Debate masterfully explains how to bring your scholarship and data-driven research out of the library, off the page, and into the eyes and minds of those who can put it to good use."
--David Autor, Ford Professor of Economics, Massachusetts Institute of Technology
"Being an expert is both a privilege and a responsibility. So often researchers struggle to clearly frame their work in a way a larger audience can appreciate. Elevate the Debate lays out easy-to-follow steps that will help the wonkiest of wonks break down their research and clearly explain why their work matters. If you wish more people could appreciate why your work is important, check this book out."
--Dan Gorenstein, host and Executive Producer of Tradeoffs: A Health Policy Podcast
"Elevate the Debate is the scholar's handbook to bridging the divide with policymakers and making a real impact with one's research. The research report is yesterday's tool for dissemination; the infographic is today's. The Urban Institute team clearly and artfully guides academics in identifying their audiences and visualizing results in new, more media-friendly ways that hold great promise for improving evidence-based policy and practice."
--Carolyn Heinrich, Patricia and Rodes Hart Professor of Public
Policy, Education and Economics, Vanderbilt University
"Data without communication is just data. This essential guide shows you how to transform those numbers into something real and vital that can have true impact. If you want to change the world with data, this guide is a great place to start."
--Simon Rogers, Google
"In an age of increasing disinformation and noise, it's crucial that scientists, researchers, and educators of all types get their message out with simplicity and clarity. Evidence-based thinking and communicating has never been more important than it is today. This may be the most important book you read this year!"
--Garr Reynolds, author of Presentation Zen and Professor of Management at Kansai Gaidai University
"At a time when the world struggles to separate fact from fiction in our media and information, there are few more important endeavors than guiding researchers and scholars in disseminating their work. This exceptional volume from the Urban Institute is an essential and timely resource for doing just that. Here's hoping it is widely read and absorbed!"
--Jimmy Soni, award-winning author of A Mind at Play: How Claude Shannon Invented the Information Age
"This book is the essential how-to guide for researchers and analysts who intend to be relevant. Getting your message into the right hands doesn't happen by accident!"
--Tom Terry, CEO of the Terry Group
"Elevate the Debate is a fabulous new book that offers to teach researchers how to communicate our work to get attention from multiple audiences. This volume takes the importance of a good presentation as a start and goes on to help researchers and analysts to communicate data, research, and analysis to different audiences. It is accessible, clearly written, and a very important tool to increase the use of our work to improve policy formation. I hope it is widely read and followed."
--Barbara L. Wolfe, Richard A. Easterlin Professor of Economics, Population Health Sciences, and Public Affairs, University of Wisconsin-Madison
--Anthony Williams, CEO of the Federal City Council and former mayor of Washington DC
"The Urban Institute was a 20th-century leader in data-rich, timely analysis. It has now assumed the leadership mantle for 21st century techniques to communicate the results of those efforts."
--Douglas Holtz-Eakin, President of the American Action Forum and former director of the Congressional Budget Office
"This terrific book that takes you through the entire process of communicating data, research, and analysis to different audiences. The Urban team shows you everything you need to know about how to reach a wider audience."
--Susan Dynarski, Professor at the University of Michigan
"Facts still matter. Now more than ever, we need experts--analysts, researchers and scholars--to bring evidence to bear in our critical public policy decisions. This book is an outstanding guide to the best, most effective practices to make that happen in ways that matter and will have impact on improving outcomes across society and the economy."
--Don Baer, former Communications Director at the White House
"Schwabish and team are master communicators! And Elevate the Debate masterfully explains how to bring your scholarship and data-driven research out of the library, off the page, and into the eyes and minds of those who can put it to good use."
--David Autor, Ford Professor of Economics, Massachusetts Institute of Technology
"Being an expert is both a privilege and a responsibility. So often researchers struggle to clearly frame their work in a way a larger audience can appreciate. Elevate the Debate lays out easy-to-follow steps that will help the wonkiest of wonks break down their research and clearly explain why their work matters. If you wish more people could appreciate why your work is important, check this book out."
--Dan Gorenstein, host and Executive Producer of Tradeoffs: A Health Policy Podcast
"Elevate the Debate is the scholar's handbook to bridging the divide with policymakers and making a real impact with one's research. The research report is yesterday's tool for dissemination; the infographic is today's. The Urban Institute team clearly and artfully guides academics in identifying their audiences and visualizing results in new, more media-friendly ways that hold great promise for improving evidence-based policy and practice."
--Carolyn Heinrich, Patricia and Rodes Hart Professor of Public
Policy, Education and Economics, Vanderbilt University
"Data without communication is just data. This essential guide shows you how to transform those numbers into something real and vital that can have true impact. If you want to change the world with data, this guide is a great place to start."
--Simon Rogers, Google
"In an age of increasing disinformation and noise, it's crucial that scientists, researchers, and educators of all types get their message out with simplicity and clarity. Evidence-based thinking and communicating has never been more important than it is today. This may be the most important book you read this year!"
--Garr Reynolds, author of Presentation Zen and Professor of Management at Kansai Gaidai University
"At a time when the world struggles to separate fact from fiction in our media and information, there are few more important endeavors than guiding researchers and scholars in disseminating their work. This exceptional volume from the Urban Institute is an essential and timely resource for doing just that. Here's hoping it is widely read and absorbed!"
--Jimmy Soni, award-winning author of A Mind at Play: How Claude Shannon Invented the Information Age
"This book is the essential how-to guide for researchers and analysts who intend to be relevant. Getting your message into the right hands doesn't happen by accident!"
--Tom Terry, CEO of the Terry Group
"Elevate the Debate is a fabulous new book that offers to teach researchers how to communicate our work to get attention from multiple audiences. This volume takes the importance of a good presentation as a start and goes on to help researchers and analysts to communicate data, research, and analysis to different audiences. It is accessible, clearly written, and a very important tool to increase the use of our work to improve policy formation. I hope it is widely read and followed."
--Barbara L. Wolfe, Richard A. Easterlin Professor of Economics, Population Health Sciences, and Public Affairs, University of Wisconsin-Madison