36,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Broschiertes Buch

The aim of this work is to understand organisations' motivations to adopt EMAS, a premium eco management system, compared to ISO 14001. Qualitative research methods were used and data was collected, then analysed, mainly through semi-structured interviews. Three main organisations profiles are described with a parallel between French and German context, permitting a better understanding of cultural differences in approaching premium eco management systems.

Produktbeschreibung
The aim of this work is to understand organisations' motivations to adopt EMAS, a premium eco management system, compared to ISO 14001. Qualitative research methods were used and data was collected, then analysed, mainly through semi-structured interviews. Three main organisations profiles are described with a parallel between French and German context, permitting a better understanding of cultural differences in approaching premium eco management systems.
Autorenporträt
Comecei a minha formação superior numa escola de gestão parisiense, depois estudei durante um ano em Manchester, onde me apercebi do impacto e da importância que a vida moderna tem no ambiente. Esta tese é representativa do meu interesse tanto em Marketing como em Sustentabilidade.