Chris Laszlo, Nadya Zhexembayeva

Embedded Sustainability

The Next Big Competitive Advantage

• Gebundenes Buch

Produktbeschreibung

This book explains and predicts how companies can better leverage global challenges for enduring profit and sustained growth. It introduces and explains the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life cycle with no trade-off in price or quality.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 290
• Erscheinungstermin: 1. März 2011
• Englisch
• Abmessung: 240mm x 161mm x 20mm
• Gewicht: 570g
• ISBN-13: 9781906093587
• ISBN-10: 190609358X
• Artikelnr.: 39167520

Autorenporträt

Laszlo, Chris; Zhexembayeva, Nadya

Inhaltsangabe

Forewords Greg Babe, CEO, Bayer North America Andrew J. Hoffman, Holcim
(U.S.) Professor of Sustainable Enterprise, University of Michigan  The
wasp and the frog: An introduction  Part I. Sustainability on the shores of
business 1. Business reality reshaped: The BIG three trends 2. To the
desert and back: A brief history of value  Part II. What it means for
business strategy 3. What would a strategist do? 4. Cool strategies for a
heated world 5. Embedded sustainability  Part III. Getting it done 6. Hot
competencies for a cool world 7. Change management redux 8. Putting it all
together  Part IV. Leaping into the future 9. The world in 2041: A job
interview 10. Sustaining inquiry  Afterword David Cooperrider, Fairmount
Minerals Professor of Social Entrepreneurship, Case Western Reserve
University, Weatherhead School of Management  Index