Embrace, extend and extinguish
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High Quality Content by WIKIPEDIA articles! "Embrace, extend and extinguish," also known as "Embrace, extend, and exterminate," is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.

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High Quality Content by WIKIPEDIA articles! "Embrace, extend and extinguish," also known as "Embrace, extend, and exterminate," is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.