Emergence and effectiveness of digital advertising - Ait Ben Ahmed, A.
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The monograph discusses the effectiveness of digital advertising in promoting businesses through various online and digital channels. It includes the history of promotional advertising, types of digital advertising, and a case study on promoting a Moroccan website through Facebook advertising. The study also highlights the advantages and disadvantages of digital advertising, confirming its availability, profitability, and flexibility to change. The positive results of the case study demonstrate the power of digital advertising to boost businesses.

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Produktbeschreibung
The monograph discusses the effectiveness of digital advertising in promoting businesses through various online and digital channels. It includes the history of promotional advertising, types of digital advertising, and a case study on promoting a Moroccan website through Facebook advertising. The study also highlights the advantages and disadvantages of digital advertising, confirming its availability, profitability, and flexibility to change. The positive results of the case study demonstrate the power of digital advertising to boost businesses.
Autorenporträt
Abdelbaset Ait Ben Ahmed is a Ph.D. mechanical engineer with expertise in rotating machinery diagnosis through vibration and acoustic emission data analysis. His multidisciplinary background and interest in digital advertising provide him with a unique and innovative approach to problem-solving, making him a valuable asset to any organization.