Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park

Emerging Market Multinationals

• Gebundenes Buch

Produktbeschreibung

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 240
• Erscheinungstermin: 28. März 2017
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 504g
• ISBN-13: 9781107073142
• ISBN-10: 1107073146
• Artikelnr.: 44147735

Autorenporträt

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014).

Inhaltsangabe

Foreword
Preface
List of abbreviations
1. Introduction: the rise of EMNCs
2. Understanding the challenges of internationalization
3. Country selection
4. Entry mode selection
5. Establishment
6. Operation
7. Integration
8. Expansion
9. Conclusion
References
Index.