Including a wide range of fascinating examples taken from social media, this unique book provides a comprehensive framework for analysing how we use emoji to convey meaning, and how emoji function in social bonding. It is essential reading for anyone wishing to investigate the role of emoji in digital communication.
Including a wide range of fascinating examples taken from social media, this unique book provides a comprehensive framework for analysing how we use emoji to convey meaning, and how emoji function in social bonding. It is essential reading for anyone wishing to investigate the role of emoji in digital communication.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Michele Zappavigna is an Associate Professor at the University of New South Wales. She is co-editor of the journal Visual Communication. Her key books include Searchable Talk: Hashtags and Social Media Metadiscourse (2018, Bloomsbury) and Discourse of Twitter and Social Media (2012, Bloomsbury).
Inhaltsangabe
Note on the text Abbreviations 1. Social media paralanguage and emoji 2. Technical dimensions: the encoding and rendering of emoji 3. Modelling emoji-text relations 4. Emoji SYNCHRONISING with textual meaning 5. Emoji CONCURRING with ideational meaning 6. Emoji RESONATING with interpersonal meaning 7. DIALOGIC AFFILIATION: the role of emoji in negotiating social bonds 8. COMMUNING AFFILIATION: the role of emoji in communing around bonds 9. Beyond emoji-text relations: factoring in images and other semiotic resources 10. Conclusion Glossary.
Note on the text Abbreviations 1. Social media paralanguage and emoji 2. Technical dimensions: the encoding and rendering of emoji 3. Modelling emoji-text relations 4. Emoji SYNCHRONISING with textual meaning 5. Emoji CONCURRING with ideational meaning 6. Emoji RESONATING with interpersonal meaning 7. DIALOGIC AFFILIATION: the role of emoji in negotiating social bonds 8. COMMUNING AFFILIATION: the role of emoji in communing around bonds 9. Beyond emoji-text relations: factoring in images and other semiotic resources 10. Conclusion Glossary.
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