Marc Gobe

Emotional Branding

The New Paradigm for Connecting Brands to People

• Broschiertes Buch

Produktbeschreibung

A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.

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Produktdetails

• Verlag: Allworth
• Updated, Revised edition
• Seitenzahl: 352
• Erscheinungstermin: 9. Februar 2010
• Englisch
• Abmessung: 228mm x 154mm x 24mm
• Gewicht: 489g
• ISBN-13: 9781581156720
• ISBN-10: 1581156723
• Artikelnr.: 27247173

Autorenporträt

Marc Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gobé, the winner of several international design awards, lives in New York City.