This lucid and original work argues for a new style of political leadership, one which pays deliberate and sophisticated attention to the emotional dynamics of the public. A case study of terrorism, as a highly emotional topic and as a key political issue in many liberal democracies, grounds the book's ideas in today's political landscape.
'This is a rich book and its strengths lie in its capacity to provoke further work on both contemporary political debates and policy: asylum and immigration, international terrorism, possession of economic resources, climate change and environmental risk would all benefit from Richards' approach.' War and Media