This book will empower everyone who works in education to build more support in Congress and state legislatures. It is full of personal anecdotes that illuminate successes, failures, and examples that teach from real-life experience. Empowering School Leaders is tailored for educators and designed to show them how to increase their political clout in the fight for education.
This book will empower everyone who works in education to build more support in Congress and state legislatures. It is full of personal anecdotes that illuminate successes, failures, and examples that teach from real-life experience. Empowering School Leaders is tailored for educators and designed to show them how to increase their political clout in the fight for education.
Joel Blackwell was an award-winning editor at the Miami Herald and Charlotte Observer for ten years before starting Issue Management Co., a media relations and grass roots lobbying firm. He has worked for associations and corporations in 38 states, helping them disseminate their message to the public, politicians and the media.
Inhaltsangabe
Part 1 Part I: People in Politics Chapter 2 The Lobbyists: The Paid Professionals Who Usually Don't Smoke Cigars Chapter 3 Ordinary People: The Volunteers Who Make Things Happen Chapter 4 The Politicians: How Do They Want to Be Influenced Part 5 Part II: The Process Chapter 6 The Process Chapter 7 Attitude: How to Get Your Mind in the Right Place Chapter 8 Association: Special Interest Groups Make It All Happen Chapter 9 Relationship is Everything Chapter 10 Craft a Message to Penetrate the Cluttered Politician's Face Chapter 11 Media Lobbying: Using Editorial Pages to Influence Politicians Chapter 12 Money: A Moral, Ethical, Legal, Effective Tool to Achieve Your Goals Chapter 13 Key Contacts: The Only System That Works Part 14 Appendix A: How You Gonna Call? Effectiveness Rating for Forms of Communication Part 15 Appendix B: Seven Steps for Creating a Powerful In-Person Encounter Part 16 Appendix C: Be-Attitudes to Help You Succeed, Persevere, and Recover Part 17 Appendix D: Letters, E-mails, Faxes, and How to Make Them Work
Part 1 Part I: People in Politics Chapter 2 The Lobbyists: The Paid Professionals Who Usually Don't Smoke Cigars Chapter 3 Ordinary People: The Volunteers Who Make Things Happen Chapter 4 The Politicians: How Do They Want to Be Influenced Part 5 Part II: The Process Chapter 6 The Process Chapter 7 Attitude: How to Get Your Mind in the Right Place Chapter 8 Association: Special Interest Groups Make It All Happen Chapter 9 Relationship is Everything Chapter 10 Craft a Message to Penetrate the Cluttered Politician's Face Chapter 11 Media Lobbying: Using Editorial Pages to Influence Politicians Chapter 12 Money: A Moral, Ethical, Legal, Effective Tool to Achieve Your Goals Chapter 13 Key Contacts: The Only System That Works Part 14 Appendix A: How You Gonna Call? Effectiveness Rating for Forms of Communication Part 15 Appendix B: Seven Steps for Creating a Powerful In-Person Encounter Part 16 Appendix C: Be-Attitudes to Help You Succeed, Persevere, and Recover Part 17 Appendix D: Letters, E-mails, Faxes, and How to Make Them Work
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