The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. This book provides practical guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this.
The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. This book provides practical guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this.
Letizia Affinito is the Founder and CEO of Brandnew MC and has worked for over 25 years in Strategic Marketing Communications Management both as manager and consultant. She has advised several multinational companies and organizations on online/offline communication strategy matters. Author of the international book Socialize Your Patient Engagement Strategy and e- patient e social media published in Italy, Letizia has a Ph.D. in Management and teaches as Adjunct Professor at Boston College, The James A. Woods, S.J., College of Advancing Studies, and Saint John's University of Rome. Her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Parts I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.
Inhaltsangabe
List of Figures List of Tables Acknowledgements Preface Introduction Part I: Defining Patient Empowerment In The Digital Era And The Physician's Empowerment Process Chapter 1: Patient empowerment as a process: creating and capturing value Chapter 2: Physicians reluctance to engage with technology Part II: Developing A Clear And Sustainable Digital Strategy Chapter 3: A Simple Model of the Digital Health Strategy Process Chapter 4: Listening to physicians: how behavioural analytics and social media fuel more personalized communication (online market research & web listening) Chapter 5: Developing a data strategy to gain physician insights for better decision making Chapter 6: How to ignite adoption and diffusion of new digital tools Chapter 7: Opinion leader influencer mapping and management Part III: Actions And Tools To Help Physicians Empower Their Patients Chapter 8: Patient empowerment: a process and an outcome Chapter 9: Creating the right setting to promote physicians empowerment Index
List of Figures List of Tables Acknowledgements Preface Introduction Part I: Defining Patient Empowerment In The Digital Era And The Physician's Empowerment Process Chapter 1: Patient empowerment as a process: creating and capturing value Chapter 2: Physicians reluctance to engage with technology Part II: Developing A Clear And Sustainable Digital Strategy Chapter 3: A Simple Model of the Digital Health Strategy Process Chapter 4: Listening to physicians: how behavioural analytics and social media fuel more personalized communication (online market research & web listening) Chapter 5: Developing a data strategy to gain physician insights for better decision making Chapter 6: How to ignite adoption and diffusion of new digital tools Chapter 7: Opinion leader influencer mapping and management Part III: Actions And Tools To Help Physicians Empower Their Patients Chapter 8: Patient empowerment: a process and an outcome Chapter 9: Creating the right setting to promote physicians empowerment Index
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