Enabler? I Hardly Know Her! - Madian, T. Melissa
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Sales, marketing and customer-success organizations are under enormous pressure to hit increasing targets. Are you giving them their best chance to succeed? Imagine a world where instead of being viewed as an annoyance, salespeople are viewed as valuable resources to the customer. This book will explain what "sales enablement" is, why it's important to your business, and how to successfully implement it within your organization, aligned to your buyer's journey. And you will discover how to do all this in a way that won't cost you millions of dollars or hundreds of lives!

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Produktbeschreibung
Sales, marketing and customer-success organizations are under enormous pressure to hit increasing targets. Are you giving them their best chance to succeed? Imagine a world where instead of being viewed as an annoyance, salespeople are viewed as valuable resources to the customer. This book will explain what "sales enablement" is, why it's important to your business, and how to successfully implement it within your organization, aligned to your buyer's journey. And you will discover how to do all this in a way that won't cost you millions of dollars or hundreds of lives!
Autorenporträt
T. Melissa Madian is the Founder and Chief Fabulous Officer at TMM Enablement Services Inc. She was one of the first people to pioneer the "sales enablement" role in B2B and has spent the past 25 years perfecting the marketing, sales and customer experience for revenue-generating teams. She has successfully produced countless sales kick-offs, built world-class sales onboarding programs and created enablement structures for many SaaS companies. She is one of LinkedIn's 15 Top Sales Influencers to Follow in 2020, one of the 20 Women Leaders to Watch in Business in 2018 and ranked 10th of the 35+ Most Influential Women Leading B2B Marketing Technology.