Andere Kunden interessierten sich auch für
![Public Relations]( "Public Relations")
Public Relations87,99 €![Public Relations in Britain]( "Public Relations in Britain")
Public Relations in Britain73,99 €![Depth Public Relations]( "Depth Public Relations")
Depth Public Relations63,99 €![The PR Styleguide]( "The PR Styleguide")
The PR Styleguide143,99 €![Crystallizing Public Opinion]( "Crystallizing Public Opinion")
Crystallizing Public Opinion14,99 €![A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power]( "A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power")
A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power27,99 €![Public Relations Metrics]( "Public Relations Metrics")
Public Relations Metrics77,99 €
The Second Edition of this Encyclopedia continues to explore key challenges facing the profession of public relations, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.