Engagement Marketing - Goodman, Gail; Groves, Eric
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A definitive guide to growing your small business through "Engagement Marketing"
As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's…mehr

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Produktbeschreibung
A definitive guide to growing your small business through "Engagement Marketing"

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.

You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.
Learn how to create customer experiences that increase positive customer reviews and endorsements
Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business
Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business
Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses

Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Autorenporträt
About the Contributor - Glen Goodman Glen Goodman is a highly respected figure in the world of cryptocurrency trading. With over a decade of experience in financial markets, he has become an influential voice in the crypto community. Known for his expertise in spotting lucrative trading opportunities and his ability to simplify complex concepts, Glen has empowered countless individuals to enter the exciting realm of cryptocurrency trading. As a former business correspondent for the BBC, Glen has a unique talent for breaking down intricate financial topics and making them accessible to a wide audience. His insights and analysis have been featured in prominent media outlets, including CNBC, Forbes, and The Guardian. Glen's passion for cryptocurrencies and his commitment to helping others navigate this dynamic market make him an invaluable resource for both beginners and experienced traders alike. When he's not immersed in the world of trading, Glen can be found sharing his knowledge through writing, speaking engagements, and educational programs. His dedication to empowering individuals to achieve financial freedom through cryptocurrency trading has made him a trusted mentor and a sought-after speaker at industry events. With his extensive experience, track record of success, and genuine enthusiasm for the subject, Glen Goodman is the go-to expert for anyone looking to unlock the potential of cryptocurrency trading.