This unique book is conceptually organized around the engineering design process. It demonstrates how to apply this process to formal oral technical presentations. Providing clear and concise instruction supported by illustrative examples, the text explains how to avoid logical fallacies (both formal and informal), use physical reasoning to catch mistakes in claims, master the essentials of presentation style, conquer the elements of mathematical exposition, and forge a connection with the audience. Each chapter ends with a convenient checklist, bulleted summary, and set of exercises.
This unique book is conceptually organized around the engineering design process. It demonstrates how to apply this process to formal oral technical presentations. Providing clear and concise instruction supported by illustrative examples, the text explains how to avoid logical fallacies (both formal and informal), use physical reasoning to catch mistakes in claims, master the essentials of presentation style, conquer the elements of mathematical exposition, and forge a connection with the audience. Each chapter ends with a convenient checklist, bulleted summary, and set of exercises.
Edward J. Rothwell received his BS from Michigan Technological University, Houghton, USA; MS and EE from Stanford University, California, USA; and Ph.D from Michigan State University, East Lansing, USA; all in electrical engineering. He has been a faculty member in the Department of Electrical and Computer Engineering at Michigan State University since 1985, and currently holds the rank of professor. Beforehand, he worked for Raytheon Co., Waltham, Massachusetts, USA and the Massachusetts Institute of Technology Lincoln Laboratory, Lexington, USA. In addition to Engineering Writing by Design: Creating Formal Documents of Lasting Value , Dr. Rothwell has coauthored a book on electromagnetics and published numerous journal articles on related subjects. He is a member of Phi Kappa Phi, Sigma Xi, and URSI Commission B, and is an IEEE fellow. Michael J. Cloud received his BS, MS, and Ph.D in electrical engineering from Michigan State University, East Lansing, USA. Since 1987, he has been a faculty member in the Department of Electrical and Computer Engineering at Lawrence Technological University, Southfield, Michigan, USA. He currently holds the rank of associate professor. In addition to Engineering Writing by Design: Creating Formal Documents of Lasting Value , Dr. Cloud has coauthored 11 other books, primarily in the field of engineering mathematics. He is a senior member of the IEEE.
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