Enhacing Brand Awareness in NGOs _ (CONASU Case Study in Tanzania) - Runji, Angelus
40,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
20 °P sammeln
  • Broschiertes Buch

This study explored the magnitude of low brand awareness and low visibility in the CONASU organisation. The focus was on developing a mechanism to enhance CONASU's brand awareness and visibility in Tanzania. This was achieved through a mixed research methodology where both qualitative and quantitative data was collected and analysed, and the research findings presented. The researcher applied a critical review of literature guided by research questions which formed the foundation for the field research. The researcher used questionnaires and interviews to collect data from the research samples…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
This study explored the magnitude of low brand awareness and low visibility in the CONASU organisation. The focus was on developing a mechanism to enhance CONASU's brand awareness and visibility in Tanzania. This was achieved through a mixed research methodology where both qualitative and quantitative data was collected and analysed, and the research findings presented. The researcher applied a critical review of literature guided by research questions which formed the foundation for the field research. The researcher used questionnaires and interviews to collect data from the research samples which included clients and potential stakeholders from the community, academic institutions, non-profit organisations, and government agencies. A total of 112 questionnaires and 33 participants in interviews were used. The findings from both questionnaires and interviews revealed that CONASU lacks a mechanism for enhancing brand awareness and visibility and, as a result, it suffers from inadequate clients and potential stakeholders accessing its services.
Autorenporträt
O Sr. Angelus Runji (MBA &LLLB) trabalha como Director Executivo em Organização de Conservação sem fins lucrativos conhecida como Conservação da Natureza para a Sobrevivência (CONASU) na Tanzânia. Está disponível para oferecer serviços de investigação, formação e análise de políticas (projectos) sob consulta e está disponível através de @kndema.