Andere Kunden interessierten sich auch für
![Enhancing Social Capital, Local Economy and Environment]( "Enhancing Social Capital, Local Economy and Environment")
Enhancing Social Capital, Local Economy and Environment51,99 €![Cross-cultural Challenges in International Management]( "Cross-cultural Challenges in International Management")
Cross-cultural Challenges in International Management37,99 €![Potential of urban heritage tourism: Enhancing product diversification]( "Potential of urban heritage tourism: Enhancing product diversification")
Potential of urban heritage tourism: Enhancing product diversification23,99 €![The Impact Of Security Measures On Enhancing Customer Satisfaction]( "The Impact Of Security Measures On Enhancing Customer Satisfaction")
The Impact Of Security Measures On Enhancing Customer Satisfaction29,99 €![Decomposition Approach in Enhancing Auditors¿ Fraud Risk Assessment]( "Decomposition Approach in Enhancing Auditors¿ Fraud Risk Assessment")
Decomposition Approach in Enhancing Auditors¿ Fraud Risk Assessment36,99 €![Corporate Social Responsibility in the Global Business World]( "Corporate Social Responsibility in the Global Business World")
Corporate Social Responsibility in the Global Business World74,99 €![The Social Organisation of Marketing]( "The Social Organisation of Marketing")
The Social Organisation of Marketing88,99 €
Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa's current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent's context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI)'s social marketing strategies contributed towards reducing the country's HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change.