Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
Assistant Professor of Political Science at CUNY-Borough of Manhattan Community College
Inhaltsangabe
List of Illustrations and Tables Acknowledgements Chapter 1: Introduction Chapter 2: Concepts and Context: Masculinity, Citizenship, and the Creation of the AVF Chapter 3: The Army Chapter 4: The Navy Chapter 5: The Marine Corps Chapter 6: The Air Force Chapter 7: Recruiting a Volunteer Force in Wartime Chapter 8: Conclusion Appendix Bibliography Notes Index
List of Illustrations and Tables Acknowledgements Chapter 1: Introduction Chapter 2: Concepts and Context: Masculinity, Citizenship, and the Creation of the AVF Chapter 3: The Army Chapter 4: The Navy Chapter 5: The Marine Corps Chapter 6: The Air Force Chapter 7: Recruiting a Volunteer Force in Wartime Chapter 8: Conclusion Appendix Bibliography Notes Index
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