For six consecutive years through to 2000, Fortune selected Enron Corporation in Houston as the most innovative company in the world. Not Coca-Cola. Not Disney. Not Merck. Enron a company most consumers had never heard of, that traded energy commodity markets. The Enron story is one that will reverberate in global financial and energy markets and in criminal and civil courts for years. Investigative journalist Loren Fox provides an insight into Enrons fall from grace. This book explores why no one saw this coming and what the impact will be on financial markets, the US economy, US energy policy and the public.
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"Mr. Fox is a business writer based in New York who digs into how Andrew S. Fastow, Enron's former chief financial officer, set up special purpose entities that ultimately helped cause the company's downfall...this one offers the most detailed explanation of Enron as a business." (New York Times, October 27, 2002)
" . . . Fox fills the void left by Lay and other Enron top dogs in swift, building-block fashion, producing a ground-up view of why the "Crooked E" colossus rose and fell. A sober and clear-eyed book, it's the more restrained of the two [compared to Pipe Dreams]. But it's not too restrained to pass up the chance to get in some good snarkfests over Enron's outsized egos and swagger-or remind us that its swagger is what most investors bought. . . . . Fox places the unspooling of Enron in its market-history context, and his book has gravitas . . . ." -- Barron's
". . . Fox is a business writer based in New York who digs into how Andrew S. Fastow, Enron's former chief financial officer, set up special purpose entities that ultimately helped cause the company's downfall. Of the three books [including Pipe Dreams and Anatomy of Greed], this one offers the most detailed explanation of Enron as a business." -- New York Times
"Enron: The Rise and Fall is the latest and perhaps most impressive of the recent crop of books about the collapsed energy giant ... [Fox's] candid, in-depth examination of Enron's remarkable evolution, corporate culture and ultimate downfall is in itself remarkable for being both scrupulously detailed while remaining a clear and enjoyable read, even when dealing with the Byzantine complexities of the company's financial engineering." -- ERisk.com "Book of the Month" review
" . . . Fox fills the void left by Lay and other Enron top dogs in swift, building-block fashion, producing a ground-up view of why the "Crooked E" colossus rose and fell. A sober and clear-eyed book, it's the more restrained of the two [compared to Pipe Dreams]. But it's not too restrained to pass up the chance to get in some good snarkfests over Enron's outsized egos and swagger-or remind us that its swagger is what most investors bought. . . . . Fox places the unspooling of Enron in its market-history context, and his book has gravitas . . . ." -- Barron's
". . . Fox is a business writer based in New York who digs into how Andrew S. Fastow, Enron's former chief financial officer, set up special purpose entities that ultimately helped cause the company's downfall. Of the three books [including Pipe Dreams and Anatomy of Greed], this one offers the most detailed explanation of Enron as a business." -- New York Times
"Enron: The Rise and Fall is the latest and perhaps most impressive of the recent crop of books about the collapsed energy giant ... [Fox's] candid, in-depth examination of Enron's remarkable evolution, corporate culture and ultimate downfall is in itself remarkable for being both scrupulously detailed while remaining a clear and enjoyable read, even when dealing with the Byzantine complexities of the company's financial engineering." -- ERisk.com "Book of the Month" review
"...offers a candid examination of Enron's evolution, its culture, its rise and its downfall ...a clear and enjoyable read." ( City to Cities , July 2004)