'Theo Paphitis tells his story of rags to riches with enthusiasm, sincerity and a surprising lack of resentment. ... you get the impression that he simply picked up what passes for business theory as he went along, mostly from the school of hard knocks and financial necessity. ENTER THE DRAGON does impart practical advice for entrepreneurs, but almost without realising it... His enthusiasm and genuine excitement is almost palpable ... this is someone who loves business and loves life SPECTATOR