Entering successfull the Indian market: Recommendations and challenges for German small and medium-sized companeies - Bednarek, Diana
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The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of the implementation of questionnaires and interviews. Based on these primary sources, market entry barriers for German small and medium-sized companies in India are identified as well as analysed, and…mehr

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Produktbeschreibung
The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of the implementation of questionnaires and interviews. Based on these primary sources, market entry barriers for German small and medium-sized companies in India are identified as well as analysed, and recommendations to reduce or even overcome them are presented.Moreover, this study provides recommendations in order to minimize or overcome those barriers.
Autorenporträt
Diana Bednarek was born in Berlin in 1983. In 2012, the author has successfully completed her Bachelor of Arts degree in International Management. During her studies, the author collected extensive practical experience in consultancy companies. Fascinated by the Indian culture and mentality, the author worked twice in India to discover the peculiarities of the country.