Communication skills are ranked after the skills most sought by employers. They are a key factor in the process of self-employment, but also in the employment of others, as well as for the achievements, career progress and success of the organization.The time when the management of employees expected humble workers who do what is required of them, has been gone. Nowadays, employees are expected to actively participate in critical thinking not just about the professional aspects that individual touch, but also actively involved in solving problems and communicating the decisions of management, with colleagues, and the public environment. This book focuses on the importance of effective communication of entrepreneurs, as a modern, innovative aspect of their daily organizational activity. The time of changes in which we live and work, requires constant improvement of their individual capital of knowledge, perceived in terms of cause - effect dependence on the organizational development and changes that take place in the micro and macro environment.