Colin Gray

Enterprise and Culture

• Broschiertes Buch

Produktbeschreibung

This is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.

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Produktdetails

• Routledge Studies in Small Business
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 216
• Erscheinungstermin: 5. März 1998
• Englisch
• Abmessung: 235mm x 162mm x 22mm
• Gewicht: 478g
• ISBN-13: 9780415161855
• ISBN-10: 0415161851
• Artikelnr.: 21926918

Autorenporträt

Colin Gray is Director of External Affairs at the Open University Business School and Deputy Director-General of the Small Business Research Trust. His publications include Small Business in the Big Market (1992) and The Barclays Guide to Growing the Small Business (1990).

Inhaltsangabe

Introduction 1 The politics of 'enterprise' 3 The state of small
enterprises in Britain 4 Effectiveness of enterprise culture policies5
Alternative development models 6 The importance of culture 7 The small
enterprise owners 8 The entrepreneur: nature or nurture? 9 The future for
small enterprise development