David Butler

Enterprise Planning and Development

• Gebundenes Buch

Produktbeschreibung

Outlines the options and risks involved in setting up a business. This book shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops. It contains the underpinning factual information required to prepare a successful Business Plan for presentation to a bank manager.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 424
• Erscheinungstermin: 30. Juni 2017
• Englisch
• Abmessung: 244mm x 170mm x 24mm
• Gewicht: 871g
• ISBN-13: 9781138455580
• ISBN-10: 113845558X
• Artikelnr.: 48951476

Autorenporträt

David Butler is a Lecturer in Entrepreneurship at the University of Kent. He has over 25 years of experience in both large and small organisations including 15 years as a small business owner. He has been involved in small business training and research since 1997, and also works with the Small Firms Enterprise Development Initiative (SFEDI) and the Chartered Management Institute, but still finds time for some occasional fly-fishing to keep life in balance.

Inhaltsangabe

Chapter 1 The Entrepreneurial Ethos and Environment
Part I Start-up and Survival
Chapter 2 The Importance of Planning for Start-ups
Chapter 3 Structuring the Business Plan
Chapter 4 Developing the Business Idea
Chapter 5 Developing Entrepreneurial Skills
Chapter 6 Market Research and Planning
Chapter 7 Identifying Relevant Legislation
Chapter 8 Resource Requirements
Chapter 9 Recruiting and Employing Staff
Chapter 10 Planning and Managing the Business Finances
Chapter 11 Integrating and Maintaining Quality
Chapter 12 Putting the Business Plan Together
Part II Developing Strategies for Growth
Chapter 13 The Culture Shift
Chapter 14 Reviewing the Performance of the Business
Chapter 15 Identifying Growth and Development Options
Chapter 16 Additional Resource Implications of Growth
Chapter 17 Financial Planning for Growth
Chapter 18 Sales and Marketing for Growth
Chapter 19 Innovation and Intellectual Property
Chapter 20 Developing and Implementing the Growth Strategy
Chapter 21 Exit Strategies and Succession Planning