First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Singhal, Arvind; Cody, Michael J.; Rogers, Everett M.; Sabido, Miguel
Inhaltsangabe
Contents: Preface. Part I: History and Theory.A. Singhal E.M. Rogers The Status of Entertainment-Education Worldwide. D. Poindexter A History of Entertainment-Education 1958-2000. P.T. Poitrow E. de Fossard Entertainment-Education as a Public Health Intervention. M. Sabido The Origins of Entertainment-Education. A. Bandura Social Cognitive Theory for Personal and Social Change by Enabling Media. W.J. Brown B.P. Fraser Celebrity Identification in Entertainment-Education. S. Sood T. Menard K. Witte The Theory Behind Entertainment-Education. Part II: Research and Implementation.S. Usdin A. Singhal T. Shongwe S. Goldstein A. Shabalala No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step. W.N. Ryerson N. Teffera Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia. B.S. Greenberg C.T. Salmon D. Patel V. Beck G. Cole Evolution of an E-E Research Agenda. V. Beck Working With Daytime and Prime-Time Television Shows in the United States to Promote Health. M. Bouman Entertainment-Education Television Drama in the Netherlands. M.J. Cody S. Fernandes H. Wilkin Entertainment-Education Programs of the BBC and BBC World Service Trust. A.C. La Pastina D.S. Patel M. Schiavo Social Merchandizing in Brazilian Telenovelas.E.M. Rogers Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest. Part III: Entertainment-Education Interventions and Their Outcomes.R.A. Abdulla Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Campaign. Y. Yaser The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign. N. McKee M. Aghi R. Carnegie N. Shahzadi Cartoons and Comic Books for Changing Social Norms: Meena the South Asian Girl. A. Singhal D. Sharma M.J. Papa K. Witte Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India. A. Singhal Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed. T. Tufte Soap Operas and Sense-Making: Mediations and Audience Ethnography. J.D. Storey T.L. Jacobson Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal. Epilogue.
Contents: Preface. Part I: History and Theory.A. Singhal E.M. Rogers The Status of Entertainment-Education Worldwide. D. Poindexter A History of Entertainment-Education 1958-2000. P.T. Poitrow E. de Fossard Entertainment-Education as a Public Health Intervention. M. Sabido The Origins of Entertainment-Education. A. Bandura Social Cognitive Theory for Personal and Social Change by Enabling Media. W.J. Brown B.P. Fraser Celebrity Identification in Entertainment-Education. S. Sood T. Menard K. Witte The Theory Behind Entertainment-Education. Part II: Research and Implementation.S. Usdin A. Singhal T. Shongwe S. Goldstein A. Shabalala No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step. W.N. Ryerson N. Teffera Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia. B.S. Greenberg C.T. Salmon D. Patel V. Beck G. Cole Evolution of an E-E Research Agenda. V. Beck Working With Daytime and Prime-Time Television Shows in the United States to Promote Health. M. Bouman Entertainment-Education Television Drama in the Netherlands. M.J. Cody S. Fernandes H. Wilkin Entertainment-Education Programs of the BBC and BBC World Service Trust. A.C. La Pastina D.S. Patel M. Schiavo Social Merchandizing in Brazilian Telenovelas.E.M. Rogers Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest. Part III: Entertainment-Education Interventions and Their Outcomes.R.A. Abdulla Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Campaign. Y. Yaser The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign. N. McKee M. Aghi R. Carnegie N. Shahzadi Cartoons and Comic Books for Changing Social Norms: Meena the South Asian Girl. A. Singhal D. Sharma M.J. Papa K. Witte Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India. A. Singhal Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed. T. Tufte Soap Operas and Sense-Making: Mediations and Audience Ethnography. J.D. Storey T.L. Jacobson Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal. Epilogue.
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