Entertainment-Education and Social Change

History, Research, and Practice
Herausgeber: Singhal, Arvind; Rogers, Everett M.; Cody, Michael J.

• Broschiertes Buch

Produktbeschreibung

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 484
• Erscheinungstermin: 1. November 2003
• Englisch
• Abmessung: 229mm x 152mm x 26mm
• Gewicht: 695g
• ISBN-13: 9780805845532
• ISBN-10: 0805845534
• Artikelnr.: 25500626

Autorenporträt

Singhal, Arvind; Cody, Michael J.; Rogers, Everett M.; Sabido, Miguel

Inhaltsangabe

Contents: Preface. Part I: History and Theory.A. Singhal
E.M. Rogers
The Status of Entertainment-Education Worldwide. D. Poindexter
A History of Entertainment-Education
1958-2000. P.T. Poitrow
E. de Fossard
Entertainment-Education as a Public Health Intervention. M. Sabido
The Origins of Entertainment-Education. A. Bandura
Social Cognitive Theory for Personal and Social Change by Enabling Media. W.J. Brown
B.P. Fraser
Celebrity Identification in Entertainment-Education. S. Sood
T. Menard
K. Witte
The Theory Behind Entertainment-Education. Part II: Research and Implementation.S. Usdin
A. Singhal
T. Shongwe
S. Goldstein
A. Shabalala
No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step. W.N. Ryerson
N. Teffera
Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia. B.S. Greenberg
C.T. Salmon
D. Patel
V. Beck
G. Cole
Evolution of an E-E Research Agenda. V. Beck
Working With Daytime and Prime-Time Television Shows in the United States to Promote Health. M. Bouman
Entertainment-Education Television Drama in the Netherlands. M.J. Cody
S. Fernandes
H. Wilkin
Entertainment-Education Programs of the BBC and BBC World Service Trust. A.C. La Pastina
D.S. Patel
M. Schiavo
Social Merchandizing in Brazilian Telenovelas.E.M. Rogers
Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest. Part III: Entertainment-Education Interventions and Their Outcomes.R.A. Abdulla
Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Campaign. Y. Yaser
The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign. N. McKee
M. Aghi
R. Carnegie
N. Shahzadi
Cartoons and Comic Books for Changing Social Norms: Meena
the South Asian Girl. A. Singhal
D. Sharma
M.J. Papa
K. Witte
Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India. A. Singhal
Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed. T. Tufte
Soap Operas and Sense-Making: Mediations and Audience Ethnography. J.D. Storey
T.L. Jacobson
Entertainment-Education and Participation: Applying Habermas to a Population Program in Nepal. Epilogue.