Entertainment-Education Behind the Scenes
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This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest…mehr

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Produktbeschreibung
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
Autorenporträt
Lauren B. Frank is Associate Professor of Communication at Portland State University, USA, specializing in public health communication and mass media research. Particularly focused on how people talk about health campaigns, Lauren has collaborated with multiple non-profit organizations on entertainment-education interventions.  Paul Falzone is the Founder and Executive Director of Peripheral Vision International, a non-profit organization that researches, creates, and distributes innovative entertainment-education media in East Africa and beyond. He earned his MA and PhD from the Annenberg School for Communication at the University of Pennsylvania, USA.