Arvind Singhal, Everett Rogers (University of New Mexico)

Entertainment-Education

A Communication Strategy for Social Change

• Broschiertes Buch

Produktbeschreibung

This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Routledge Communication Series
• Verlag: Taylor & Francis Inc
• Seitenzahl: 280
• Erscheinungstermin: 1. Juli 1999
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 388g
• ISBN-13: 9780805833508
• ISBN-10: 0805833501
• Artikelnr.: 25855205

Autorenporträt

Authored by Singhal, Arvind; Rogers, Everett

Inhaltsangabe

Contents: Preface. Entertainment
Education. Simplemente María. Miguel Sabido and the Entertainment
Education Strategy. The Hum Log Story in India. The Entertainment
Education Strategy in Music. The Entertainment
Education Strategy in Radio. The Effects of Entertainment
Education. Studying Entertainment
Education Effects. Lessons Learned About Entertainment
Education.