224,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Gebundenes Buch

The works contained in this edited volume explore affect- and cognition-driven processes of influence, recognizing that humans are both emotional and rational beings. In addition, empirical evidence is offered to isolate and compare specific types of political entertainment media content and citizens' proclivities for this content, in order to best understand the complex means by which entertainment media can generate political influence. The collection and its authors represent a global perspective to reflect the rise of political entertainment media as a global phenomenon. This book was…mehr

Produktbeschreibung
The works contained in this edited volume explore affect- and cognition-driven processes of influence, recognizing that humans are both emotional and rational beings. In addition, empirical evidence is offered to isolate and compare specific types of political entertainment media content and citizens' proclivities for this content, in order to best understand the complex means by which entertainment media can generate political influence. The collection and its authors represent a global perspective to reflect the rise of political entertainment media as a global phenomenon. This book was originally published as a special issue of Ethnic & Racial Studies.
Autorenporträt
R. Lance Holbert (Ph.D., University of Wisconsin-Madison, 2000) is Professor and Associate Director for Graduate Studies and Research within the University of South Carolina's School of Journalism and Mass Communications. His effects-based research on political entertainment media utilizes political communication-, mass communication-, and persuasion-based perspectives.