Improvement of the level and quality of life are inextricably linked to the wide introduction of science achievements, high technologies, modern innovative management of entrepreneurial activity in construction.Innovative management of the economy is characterized by the introduction of achievements of science and technology in production and other spheres of human activity and contributes to the growth of competitiveness not only of individual enterprises, but also to the competitiveness of the state as a whole, its economic and technological independence in the world arena. Consequently, enterprises are interested in the results of innovation activity, as market competition forces entrepreneurial structures to constantly introduce innovations in their production activities in order to maintain their niche in the market and increase profitability indicators, so they also act as customers and investors in the innovation market.