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The relationship between facts and perception is mediated by informational and communicative processes that maximise or minimise events by reducing them to rational or affective, central or peripheral, molar or molecular, homeostatic or entropic, discursive or symbolic, risky or utilitarian, coercive or persuasive processes. These are conceptual theoretical approaches in which Bertalanffy (1968), McCombs, (1972), Bronffenbrenner (1979), Petty & Cacioppo (1989), Davis (1989), Luhmann (1991) and Sartori (1998).