Entrepreneurial Cognition
Paul O'Leary
Broschiertes Buch

Entrepreneurial Cognition

An Examination of Entrepreneurial Cognition in the Context of Opportunity Recognition and New Venture Creation

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It has been suggested, that cognitive constructs that have emerged in recent literature provide a more "promising approach" to entrepreneurship research (De Noble et al., 1999). The purpose of this study was to examine the role of entrepreneurial cognition in the context of opportunity recognition and new venture creation. Since high self-efficacy appears to be one characteristic strongly linked to entrepreneurial pursuits' (Markman et al. 2002, p. 162), this study tested Boyd and Vozikis (1994) theory, which relates entrepreneurial self-efficacy (ESE) to entrepreneurial intentions and actions...