Andere Kunden interessierten sich auch für
![The Role of Price, Service Quality and Trust on Customer Loyalty]( "The Role of Price, Service Quality and Trust on Customer Loyalty")
The Role of Price, Service Quality and Trust on Customer Loyalty35,99 €![FANOMICS®]( "FANOMICS®")
FANOMICS®65,99 €![The Reign of the Customer]( "The Reign of the Customer")
The Reign of the Customer29,99 €![The Relationship Between Service Quality And Marketing Performance]( "The Relationship Between Service Quality And Marketing Performance")
The Relationship Between Service Quality And Marketing Performance44,99 €![Marketing Services in Tamilnadu Hill Resorts]( "Marketing Services in Tamilnadu Hill Resorts")
Marketing Services in Tamilnadu Hill Resorts53,99 €![Is Service Quality a Correlate of Customer Satisfaction?]( "Is Service Quality a Correlate of Customer Satisfaction?")
Is Service Quality a Correlate of Customer Satisfaction?17,99 €![Analyzing Consumer Acquisition Pattern: An Empirical Evidence]( "Analyzing Consumer Acquisition Pattern: An Empirical Evidence")
Analyzing Consumer Acquisition Pattern: An Empirical Evidence42,99 €
The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled "Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria", investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.