Jeffrey Nytch

Entrepreneurial Muse

Inspiring Your Career in Classical Music

• Broschiertes Buch

Produktbeschreibung

The Entrepreneurial Muse: Inspiring your career in classical music explores entrepreneurial principles and their application in a classical music context. The Entrepreneurial Muse inspires readers' creative imaginations and gives them practial tools to realize a musical career that is sustainable, fulfilling, and impactful.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 240
• Erscheinungstermin: 2. April 2018
• Englisch
• Abmessung: 231mm x 155mm x 18mm
• Gewicht: 318g
• ISBN-13: 9780190630980
• ISBN-10: 0190630981
• Artikelnr.: 48955917

Autorenporträt

Jeffrey Nytch is Director of the Entrepreneurship Center for Music and Associate Professor at the University of Colorado - Boulder.

Inhaltsangabe

* Preface and Acknowledgments
* Prologue: The Popcorn Epiphany
* Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking
* Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial
Action
* Chapter 3: Products, Markets, Needs, and Value: Unpacking the
Entrepreneur's Maxim
* Chapter 4: Where the Rubber Meets the Road: Stimulating Demand
* Chapter 5: A Dream with a Plan: Five Questions and an Imperative
* Chapter 6: Can Entrepreneurship "Save" Classical Music?
* Epilogue: Magic Beans and Golden Eggs
* Appendix 1: An Entrepreneurial Symphony
* Appendix 2: Open Door Music: Lessons Learned from a Failed Venture
* Appendix 3: Exploring the Business Model Canvas
* Bibliography
* Index