Entrepreneurial Opportunities
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Focusing on sustainable innovation in emerging economies, this book characterises and responds to contemporary market pressures felt by business leaders worldwide. The book offers new ways of looking at entrepreneurial opportunities in a range of contexts, including emerging markets, franchise relationships, revenue management, and tourism.

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Produktbeschreibung
Focusing on sustainable innovation in emerging economies, this book characterises and responds to contemporary market pressures felt by business leaders worldwide. The book offers new ways of looking at entrepreneurial opportunities in a range of contexts, including emerging markets, franchise relationships, revenue management, and tourism.
Autorenporträt
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Australia. She has sole-authored numerous books including Social Entrepreneurship in Sport (2019), Sport Technology and Innovation (2019), Frugal Innovation (2019), and Sports Innovation Management (2017). She has also co-edited several books including Societal Entrepreneurship and Competitiveness (Emerald, 2019), Diversity and Entrepreneurship (2019), and Subsistence Entrepreneurship (2019). Her research on sport entrepreneurship, international entrepreneurship and technology innovation has also been published in many prestigious journals.