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Franchising is an entrepreneurial option to new venture creation and development; whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This book identifies entrepreneurial orientation within a defined franchise system; with synergistic links to a strategic service vision. The outcome is an entrepreneurial service vision incorporating service quality, service profit chain, best practice and innovative implementations toward high-growth.

Produktbeschreibung
Franchising is an entrepreneurial option to new venture creation and development; whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This book identifies entrepreneurial orientation within a defined franchise system; with synergistic links to a strategic service vision. The outcome is an entrepreneurial service vision incorporating service quality, service profit chain, best practice and innovative implementations toward high-growth.
Autorenporträt
Dr. Alex Maritz DCom (UP), MBA (Thames), BCom (UNISA), MMktM, CHed (Unitec) Associate Professor of Entrepreneurship, Swinburne University of Technology Visiting Professor, Chang Jung University, Taiwan