Entrepreneurial Strategies - COOPER, C ARNOLD
93,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
47 °P sammeln
  • Gebundenes Buch

Many multinational corporations are now investing in emerging market economies, (EMEs). At the same time, within these countries, local entrepreneurs are starting up new ventures or looking to expand existing businesses. Yet the rate of new venture failures in these markets is high. This book suggests that the best way for companies operating in EMEs to find a distinctive and sustainable market position is to address what is unique and valuable in the EME itself. The book presents a series of studies from different scholars, which help readers to understand the distinctive nature of EMEs. The…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
Many multinational corporations are now investing in emerging market economies, (EMEs). At the same time, within these countries, local entrepreneurs are starting up new ventures or looking to expand existing businesses. Yet the rate of new venture failures in these markets is high. This book suggests that the best way for companies operating in EMEs to find a distinctive and sustainable market position is to address what is unique and valuable in the EME itself. The book presents a series of studies from different scholars, which help readers to understand the distinctive nature of EMEs. The contributors consider how entrepreneurial activities are successfully carried out in EMEs, how these activities can take advantage of new technologies, and what the main constraints are. Each article is written in an accessible style, free from jargon, making the collection suitable for readers with no prior technical knowledge.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Arnold C. Cooper is Louis A. Weil Jr. Professor of Management at Krannert Graduate School of Management, Purdue University. Sharon A. Alvarez is Assistant Professor of Management and Human Resources at Fisher College of Business, Ohio State University. Alejandro A. Carrera is Professor of Strategic Management at IAE Business School, Universidad Austral, Argentina. Luiz F. Mesquita is Assistant Professor of Strategic Management in the School of Global Management and Leadership at Arizona State University. Roberto S. Vassolo is Assistant Professor of Business Policy and Strategy at IAE Business School, Universidad Austral, Argentina.