Darren Lee-Ross, Conrad Lashley

Entrepreneurship & Small Business Management in the Hospitality Industry

• Broschiertes Buch

Produktbeschreibung

Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

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Produktdetails

• Hospitality, Leisure and Tourism
• Verlag: Taylor & Francis
• Artikelnr. des Verlages: Y127515
• Seitenzahl: 306
• Erscheinungstermin: 20. November 2008
• Englisch
• Abmessung: 235mm x 191mm x 17mm
• Gewicht: 590g
• ISBN-13: 9780750684484
• ISBN-10: 0750684488
• Artikelnr.: 23876732

Autorenporträt

Darren Lee-Ross, Conrad Lashley

Inhaltsangabe

1. Context, Theoretical Perspectives and Definitions; 2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective; 3. Entrepreneurs and Small Firm Ownership; 4. Creativity and Entrepreneurship; 5. Innovation, Opportunity and Protection; 6. The Feasibility Analysis; 7. The Family Business: Who's to Bless and Who's to Blame?; 8. Hospitality, Commercial Homes and Entrepreneurship; 9. Preparing a Business Plan; 10. Leadership and the Entrepreneur: "I'm Right Behind You
Leading the Way"; 11. Growth: the Harder I Work the Luckier I Get

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1. Context, Theoretical Perspectives and Definitions
2. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective
3. Entrepreneurs and Small Firm Ownership
4. Creativity and Entrepreneurship
5. Innovation, Opportunity and Protection
6. The Feasibility Analysis
7. The Family Business: Who's to Bless and Who's to Blame?
8. Hospitality, Commercial Homes and Entrepreneurship
9. Preparing a Business Plan
10. Leadership and the Entrepreneur: "I'm Right Behind You Leading the Way"
11. Growth: the Harder I Work the Luckier I Get