Norman Scarborough, Jeffrey Cornwall

Entrepreneurship and Effective Small Business Management, Global Edition

• Broschiertes Buch

Produktbeschreibung

For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Features + Benefits
Get Students to Think Critically About Concepts

NEW! Ten Cases. This edition includes 10 new brief cases that cover a variety of topics (see the Case Matrix that appears on the inside cover). All of the cases are about small companies, and most are real companies that your students can research online. These cases challenge them to think critically about a variety of topics that are covered in the book—from managing cash flow in a seasonal business and choosing a location for a restaurant’s second branch to deciding how to deal with the Affordable Care Act and setting prices for a social entrepreneur’s eco-friendly apparel.

Produktdetails

• Verlag: Pearson Education Limited
• 11 ed
• Seitenzahl: 936
• Erscheinungstermin: 11. September 2014
• Englisch
• Abmessung: 276mm x 218mm x 30mm
• Gewicht: 1912g
• ISBN-13: 9781292060613
• ISBN-10: 1292060611
• Artikelnr.: 57496791

Inhaltsangabe

Section 1:  The Rewards and Challenges of Entrepreneurship
1.   Entrepreneurs: The Driving Force Behind Small Business
2.   Ethics and Social Responsibility: Doing the Right Thing
3.     Creativity and Innovation: Keys to Entrepreneurial Success
4.   Strategic Management and the Entrepreneur
 
Section 2:  Launching a Venture:  Entry Strategies
5.   Choosing a Form of Ownership
6.   Franchising and the Entrepreneur
7.   Buying an Existing Business
8.  New Business Planning Process: Feasibility Analysis, Business Modeling,
and Crafting a Winning Business Plan
 
Section 3:  Building a Marketing Plan
9.    Building a Bootstrap Marketing Plan
10. Creative Use of Advertising and Promotion
11. Pricing and Credit Strategies
12. Global Marketing Strategies
13. E-Commerce and Entrepreneurship
 
Section 4:  Building a Financial Plan
14. Creating a Solid Financial Plan
15. Managing Cash Flow
16. Sources of Equity Financing
17. Sources of Debt Financing
 
Section 5:  Building an Operating Plan
18. Location, Layout, and Physical Facilities
19. Supply Chain Management
20. Managing Inventory
21. Staffing and Leading a Growing Company
 
Section 6:  Legal Aspects of Small Business:  Succession, Ethics, and
Government Regulation
22. Management Succession and Risk Management Strategies in the Family
Business
23. The Legal Environment: Business Law and Government Regulation