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The work was carried out at the Department of Foreign Journalism and Literature of the Institute of Journalism of the Belarusian State University under the scientific supervision of Associate Professor Boris Leonidovich Zalesski. It examines the specifics of coverage of entrepreneurship in the Belarusian media by the example of the weekly analytical newspaper "Belorusy i Rynok". The author determines the regularities and trends of entrepreneurship development in Belarus, analyzes the ways of entrepreneurship coverage in the Belarusian media in general and the specifics of entrepreneurship coverage on the pages of the selected edition in particular.