Entrepreneurship, Business and Economics - Vol. 1

Proceedings of the 15th Eurasia Business and Economics Society Conference
Herausgegeben:Bilgin, Mehmet Huseyin; Danis, Hakan

• Gebundenes Buch

Produktbeschreibung

This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry. The first partdeals with topics ranging from entrepreneurial intentions, socialentrepreneurship and technological entrepreneurship to EU policies such as the 7thFramework program. Bridging the themes, the second part on Human Resources andGeneral Management deals with human capital issues, labor force education,employer branding and aligning HR practices to knowledge management outcomes. Thethird part in particular concentrates on the tourism industry in exploringinnovative marketing strategies, WEB 2.0 Challenges, tourism productinnovation, and success in international markets.

Produktdetails

• Eurasian Studies in Business and Economics 3/1
• Verlag: Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-319-27569-7
• 1st ed.
• Seitenzahl: 604
• Erscheinungstermin: 19. März 2016
• Englisch
• Abmessung: 241mm x 160mm x 38mm
• Gewicht: 1086g
• ISBN-13: 9783319275697
• ISBN-10: 3319275690
• Artikelnr.: 44049604

Inhaltsangabe

Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.

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Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.