Paul B Brown

Entrepreneurship for the Rest of Us

How to Create Innovation and Opportunity Everywhere

• Gebundenes Buch

Produktbeschreibung

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 174
• Erscheinungstermin: 19. Dezember 2016
• Englisch
• Abmessung: 231mm x 157mm x 20mm
• Gewicht: 408g
• ISBN-13: 9781629560557
• ISBN-10: 1629560553
• Artikelnr.: 41245963

Autorenporträt

Paul B. Brown

Inhaltsangabe

Chapter 1 How This Book Can Help You
Chapter 2 How the Best Entrepreneurs Think
Chapter 3 Always Start with a Market Need (And Not the Great Idea)
Chapter 4 The Secret of Marketing? Compete Differently
Chapter 5 Don't Set Out to Become Rich
Chapter 6 You Need Less Money Than You Think
Chapter 7 Building the Team
Chapter 8 How the Most Successful People Turn Obstacles into Assets
Chapter 9 Getting Motivated and Staying Motivated for the Long Haul
Afterword Being an Entrepreneur Is Less Scary Than You Think
Acknowledgments
Notes
Index
About the Author